Founded in 1999, we started our journey as a brand owner, creating innovative products and achieving global success with our flagship pet care brand, Animology.
As our sales grew, so did our need for support from the contract manufacturers we worked with. We quickly realised that their lack of experience in brand ownership meant they didn’t have the capability or experience to help us grow. That’s when our mission changed.
We became exactly what we were looking for – a private label contract manufacturer that blends expertise in formulation chemistry and manufacturing with experience in building successful brands. We invested in a facility that we're proud to show off to our customers and built a team of experienced professionals that share our vision for a better contract manufacturing experience.
We haven’t looked back since. Working with a range of emerging and established brands, we’ve built a private label process that delivers quality manufacturing combined with excellent service and support to help our customers grow.